Affiliate Marketing Industry is relatively new in India. The IT hub in South Asia, India is expected to contribute a lot to web based business in the coming years. Popular web resources like matrimonial web sites, job portals, news web sites, travel portals have been doing well. Online promotions and marketing has received a mixed response. With 60 million Internet users and initiatives taken by public and private sectors to provide better facilities and services, affiliate marketing is expected to perform well in the coming years. Business models and practices, however, continue to be adopted from the West.